Is Social Media Really That Important For My Business? 

Published April 2020, by James Doig

Yes. Yes. Yes. If you've been using social media for a while now, you'll probably know the answer. If not, where have you been! Get out from under that rock and get online!  For those that are currently on social, you'll know just how many brands are online. You'll also know just how many times you have searched a brand on social to check their credibility, ask questions, and browse their services. Your target audience is no different. 

Enough talking, let's check out some stats: 

​66%

of Facebook users say that they Like or Follow a brand on this platform.

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90%

of Instagram users say that they follow a business on this platform, which also translates to IG users being keen on interacting with brands they like.

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28%

of users are more likely to watch ads on Twitter compared to other social media platforms.
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83%

of Pintrest users have reportedly made a purchase based on the content they saw from brands on Pinterest.

74%

of Facebook users state that they check their Facebook accounts every day.

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89%

of online marketers state that Instagram has been a very effective social media platform for influencer marketing.

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77%

of Twitter users say that they feel more positive about a certain brand when their Tweet has been replied to.

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90,000,000

LinkedIn users are senior level influencers, while 63 million of them are in decision-making positions

stats gathered from Sprout Social 

Numbers don't lie. An effective social media presence can help push your company to the next level. It is more than just posting pictures and waiting for responses. You need to be creating well-thought out campaigns that are fresh, targeted and goal-driven to maximize return. Our social media team has services that can help you. 

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